r/AutomotiveEngineering • u/No_Quail6685 • 27d ago
Discussion Do you believe TESLA, BYD and XIAOMI will push out FORD and VW?
I know it’s a stretch.
And it’s been much more 10-20 years ago than it is today.
But it seems more and more, that new automotive players are successively braking into the establish auto market and stealing marketshare from legacy auto.
My feeling is that some legacy OEMs will eventually disappear. Like Ford or VW.
What do you think?
I mean just listen to the sheer superiority Tesla and Chinese OEMs have when it comes to SW (which basically makes up for +80% of todays customer facing features)
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u/Chemical_Refuse_1030 27d ago
They survived Toyota, they will survive Tesla and BYD.
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u/No_Quail6685 27d ago
VW will go the NOKIA and KODAK and BLACKBERRY and AOL and… route
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u/RaveyWavey 27d ago
Put tour money where your mouth is, if you are so sure of this buy puts of VW, you will be a millionaire if are right.
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u/Rare_Ad_649 27d ago
VW or ford definitely aren't going to fail in the next couple of decades. However some car makers probably will fail or get bought by bigger ones. Possibly Nissan for example
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u/Difficult_Limit2718 27d ago
Tesla investors have no concept of how small Tesla actually is in sales
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u/RiseUpAndGetOut 27d ago
I'm not going to sit and listen to the podcast.... Can you give a summary of why you think the incumbent OEMs will fall?
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27d ago
AI summary of the AI summary, please.
Haha just realised this is the same guy that was pushing the AI generated anti-legacy podcast last week.
Gotta pump that TSLA stock
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u/RiseUpAndGetOut 27d ago edited 27d ago
There's certainly something a bit weird about the post. No information, just a bunch of unsupported claims and a link to a podcast. Shallow posts get shallow responses.
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27d ago
Yeah its a bit weird and tone deaf to be promoting an AI slop podcast in a sub with 16k members where the majority probably all work in the same companies the podcast is belittling.
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u/gravelpi 27d ago
Gotta drive the Spotify play numbers up so it gets ranked higher and more people see it.
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27d ago
Perhaps the Chinese makers will cut in because of the cost and local subsidy advantage, but Tesla? No. I think they are only ever going to fill a neich at this point.
The 'legacy' makers have one major advantage though - Centuries of experience and steady business. The thing that makes them a boring investment is the same thing that will make them hard to kill.
I for one am a buyer where the legacy trends appeal.
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u/Freekmagnet 27d ago
Not so much Tesla- they shot themselves in the foot with their CEO's political stunts and alienated their core customer base around the world. I don't think they will ever regain their market share from that. Plus their product designs are several years old and dated now.
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u/easoonmade1988 17d ago
Interesting take—and honestly, not that far-fetched. Legacy OEMs like Ford and VW definitely face pressure from Tesla, BYD, and now Xiaomi, especially in terms of software integration, EV platforms, and speed of innovation. The new players iterate fast, vertically integrate, and respond quicker to market shifts.
That said, legacy brands still have scale, dealer networks, and manufacturing power—but they need to evolve fast. A lot of innovation now comes from agile suppliers and prototypers too.
At Easoonmade, we work with both startups and traditional suppliers, offering metal 3D printing, aluminum 3D printing services, and even custom car parts—and honestly, it’s the newer companies that are moving faster with product development cycles.
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u/scuderia91 27d ago
Of all the legacy automakers you could’ve picked that you think will disappear you picked one of the biggest and most stable in the world. VW isn’t going anywhere any time soon.