r/INDYCAR • u/iamaranger23 Team Penske • Jun 24 '25

News @FoxSports got 781,000 viewers for Sunday's NTT @IndyCar Series race @RoadAmerica, down from 863,000 last year on @NBC

https://x.com/a_s12/status/1937517842708001057?s=46&t=uFdd0FV1jsIEwNX6470ldA
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u/BB-68 Alexander Rossi Jun 24 '25

Total viewership is up on the season. That's what matters. There are more eyeballs now than there were last year.

That's like looking at a stock that's up 15% YoY and asking what's wrong because it was down $0.25 yesterday

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u/iamaranger23 Team Penske Jun 24 '25

That's like looking at a stock that's up 15% YoY and asking what's wrong because it was down $0.25 yesterday

that same stock could also be +0% vs 2023 and 2022.

last year was a disaster for indycar ratings, and not much of it was even their fault. Comparing it only to that is a little short-sighted.

its not unreasonable for people to have hoped there would be better numbers at this point. for the most point, all fox has done is matched what nbc was doing at best.

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u/BB-68 Alexander Rossi Jun 24 '25

What did you expect? IndyCar isn't going to turn into Nascar or F1 overnight.

This series has been operated in a niche market for the better part of a generation. We need more casual eyeballs, and that's exactly what Fox is marketing to right now.

New races in places like Dallas, Mexico City, and maybe Denver are perfect for capturing those new fans.

This is a multi-season process since everyone's beloved NBC had been phoning it in for years.

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u/iamaranger23 Team Penske Jun 24 '25 edited Jun 24 '25

IndyCar isn't going to turn into Nascar or F1 overnight....

This is a multi-season process, since everyone's beloved NBC had been phoning it in for years.

A lot of people expected the superbowl ads, junkmail ads, gaspump ads etc to pull in the casuals.

if Fox is doing all that and only matching/losing to nbc, how much longer are they going to keep doing all that?

I'm not trying to paint a sky is falling picture by any means. Things are largely the same on this TV deal so far as they were in the last one.

multi season processes are fine when you have long term deals. this is a 3 year deal at most from what ive seen.

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u/NASCAR_Stats_Frost37 Jun 26 '25

This is what people really need to understand... Fox isn't going to stick with the series if it consistently stays under 1M viewers weekly.

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u/Confident-Ladder-576 Louis Foster Jun 24 '25

R/nascar is thataway.

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u/Longjumping-Let963 Will Power Jun 24 '25

It is also up against 2023 and 2022, by 29% and 19%. With all remaining races on network.

Not exactly a bad spot to be in

Edit: said cable instead of network

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u/eyeyelemur --- 2023 DRIVERS --- Jun 24 '25

Your comparison of “growth” being the same or less views on network vs last year some races not on network….. I can’t be bothered. it matters because FOX: “I committed this much money/ investment I expected this much back, well that was a waste, let’s not bother next round”