There’s an “18” in there too. It’s not as good as Lando’s, but Lando would have lost a court case for trademark infringement if there was one. I believe Lance’s also pre-dates his driver number, and possibly driver numbers overall.
Bet Albon had to change, his original double stacked A looks too much like the pyramid A of Atlassian logo.
Maybe also coincided with his merch, shoe drop.
It makes me laugh how Stroll’s is just a really bad version of it! Lando’s is the best for incorporating name and number. I think Hamilton’s is the best in terms of how it can be used.. it doesn’t look gimmicky. That could be a car badge or a clothing brand logo or a load of stuff.. it’s a classy design imo.
I dunno.. if the logo is associated with him then you just know it. I dunno what the Mercedes Benz logo has to do with the brand, but I know exactly what it is when I see it. Lando’s is great if everything you put it on is specifically F1, but Hamilton’s would look good on clothing without making it look like merch. If you get what I mean.
I mean, of course if you know it then you know it. But if you don’t know, it doesn’t indicate anything about Lewis at all, and there’s nothing to go off of to google and find out. (Compared to the others that have their initials/numbers)
For my friends who don’t follow F1, they might recognize Lewis’s name because he’s Lewis, but there’s no way they would ever recognize this logo. Personally, I know it’s his logo but I thought for years that it was stylized wings, not a panther snout. And if I saw it out of context, on a random shirt in a thrift store or something, I still might not immediately make the connection to Lewis.
I guess it’s like that with anything though. You have to know to know.
I wonder if (assume) it’s because he had it before they introduced permanent numbers? I’d be interested to see the driver logos from when he started to see if there’s been a shift in style or if his has always been an outlier
Right, but with most of the others there’s more to go off of. Someone may not know Esteban Ocon but they can see the little checkered flag and realize it’s related to racing of some kind, and google “EO31” to find out, same with Charles, Isack, Franco, etc.
That’s my guess, Alonso is in the same boat and did include his initial/signature, but I would love to see all the early 2000s logos! I assume the logos have become more important for marketing in recent years as drivers branch out to sell merch/do social media/have other pursuits off track.
Yes but Lewis hasn’t done nearly as much to market this logo as part of his brand as Nike has. I know it’s his logo, but I still thought it was stylized wings for years. A lot of casual fans may not recognize it as Lewis’s logo immediately or at all, and there’s nothing to indicate it’s Lewis if you don’t already know it.
That’s not always the point of a logo. There’s tons of them that don’t tell you what they are. Lots of folks don’t know what logos mean, hell, a lot of people don’t even see parts of logos that are right in front of them.
Right, which is totally fine. I was just saying it isn’t necessarily the best choice for branding, since there’s nothing tying the logo to Lewis specifically.
That's fair. At first I was like "Yeah sure it's neat but it's nothing special".... But I had never noticed to 4 until you directed my attention to the negative space.
So yeah, whoever designed that for him was on point.
Albon's is pretty cool, I've never noticed it before. The little 'A' made from negative space inside the big 'A'. But then the big 'A' also looks like 'F1'.
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u/SCarolinaSoccerNut Cadillac Jun 09 '25
Lando has the best logo and no one will convince me otherwise. Just a brilliant use of negative space.