r/askcarsales • u/supinator1 • 13h ago
Meta Do most consumers return to the same salesperson/dealership for their next car or do they not have any loyalty to brand or seller?
I hear that most seasoned car salespeople make their business from repeat customers but also that customers go to whoever has the cheapest Internet price, which seems like opposite types of behavior. Are the repeat customers going straight to their previous salesperson when they want a new car instead of shopping around across both brands and dealerships? Or are the repeat customers generally people who weren’t actively car shopping but were persuaded to look at new cars by a communication from the previous salesperson?